Our Mission

To remain and become the best partner for our resellers by providing innovative tools, exceptional products, and unparalleled service.

A mission built on excellence

Our mission is to become and remain the best possible partner for our resellers.
To achieve this, we rely on three fundamental pillars:

Exceptional Products

We develop and distribute high-quality compatible solutions tested to the highest standards. Our products are known for their performance, durability, and environmental compliance. This demand for quality runs through all our ranges—cartridges, ribbons, spare parts, and ergonomic accessories.

Innovative Tools

We provide our partners with management tools and technology solutions that help them save time, simplify operations, and improve efficiency. Programs like GO MPS are perfect examples of our commitment to innovation in printer and consumables management.

Unmatched Service

Human relationships are at the heart of our mission. Our customer service is structured to deliver a smooth, proactive, and reassuring experience. Whether it’s for order tracking, technical support, or returns, our team is always there to assist our partners.

Our Vision

To lead our industry and double our revenue within 3 years through sustained organic growth, a culture of innovation, and targeted strategic acquisitions.

Our Values

Commitment

Responsibility

Teamwork

Integrity

Respect

These five fundamental values lie at the heart of our company culture. Commitment reflects our determination to exceed our clients' expectations by offering products and services that meet their ambitions. Responsibility drives us to act consciously—towards both our partners and the environment—through sustainable and transparent practices. Teamwork is essential to our success: by combining our strengths internally and with clients, we achieve excellence. Integrity is our compass: we act with honesty, reliability, and clarity. Finally, respect is the foundation of all our interactions—whether with our team members, partners, or social commitments. Together, these values shape our identity and guide all our decisions.

Values that guide us

At Nu-Tone&CO, our values are not just words—they are lived daily. They inspire our decisions, strengthen our relationships, and give purpose to everything we do.

They are the common thread of a performance-driven, sustainable, and deeply human growth journey.

Growth aligned with our partners

Our vision is also an invitation to collaborate. We don’t grow alone. We evolve alongside our partners—by listening to their needs, solving their challenges, and celebrating their successes. Every reseller we support is an integral part of our collective success.

Our various programs (partner programs, recycling, customized services) are designed to create a truly collaborative ecosystem in which each stakeholder finds their place and benefits from a strong, future-oriented structure.

Values rooted in our mission

Our mission would be nothing without the values that support it. In every product we deliver, every call we answer, and every relationship we build, we act with integrity, respect, rigor, and responsibility. These values are detailed on a dedicated page, but they are present in every aspect of our mission and vision.

An ecological ambition

We can’t talk about the future without addressing the environment. At Nu-Tone&CO, sustainability is an integral part of our vision.

We’ve implemented concrete actions to reduce our carbon footprint:

Cartridge recovery program
Weekly recycling of materials (paper, cardboard, metal)
Packaging reduction
Use of sustainable energy in our offices
Promotion of digital documentation

Our promise is clear: to continue innovating while respecting the planet.

We believe it’s possible to combine economic performance with ecological responsibility, and we prove it every day.

A vision centered on people

Ultimately, our mission and vision are deeply human. Behind every order, partnership, and project, there are people—dedicated teams, passionate entrepreneurs, demanding clients, and inspired collaborators. They are the ones who give our work its meaning.

That’s why we place great importance on listening, adaptability, and kindness. Because a successful company is above all one that understands its clients and knows how to meet their real needs.

Building a smarter future together

At Nu-Tone&CO, we don’t just sell cartridges or office supplies.

We contribute to building a smarter, more sustainable, and more human ecosystem.

Our mission is to empower every partner to grow, stand out, and thrive.
Our vision is to raise industry standards—one product, one service, one relationship at a time.

And together with our partners, we will continue to write this story.